Creative Evaluation

Evaluation for Social Change Leaders, Artists, and Activists

Creative evaluation emerged from the evaluation practices of Michael Quinn Patton, Nora Murphy Johnson and A. Rafael Johnson. Michael wrote the original “Creative Evaluation” book in 1981. It lays out a compelling case for the role of creativity in evaluation. Nora’s work over the past eight years have largely been principles-focused developmental evaluations. A. Rafael, an artist and novelist, has focused is evaluation work on arts-based approaches and methodologies. Both have been working to understand how evaluation can be a partner in efforts towards social justice and equity. What is emerging is an evaluation approach guided by the following principles: adapt, create, learn, love, restore, root and value.



Evaluators guided by deeply held values and shared principles, wit an unwavering commitment to making the world more just world. Evaluation is their calling.

Learn what calls creative evaluators.


Creative EvaluatION

Evaluation that supports innovation and change by illuminating the world as it was, is, and could be, in all of it's unpredictability. Evaluation feedback is timely, relevant, meaningful, and grounded in the worldview of those most impacted by the work


CReative Engagement

A way of collaborating for social change. It is co-creative, full sensory, place-based, culturally-grounded, principles-driven, and responsive.